For the Noble Nue condo project, I introduced the concept "NEW NUE THINGS," developing the brand's name, an engaging online video, billboards, and organizing a launch party. This comprehensive campaign successfully highlighted the vibrant, modern lifestyle of the condo, leading to the sale of half the units on launch day. The marketing efforts generated excitement and positioned the condo as a desirable place to live, blending convenience, culture, and a dynamic living experience.